The Picklr and Wingfield Partner to Bring AI Video Coaching to Pickleball Players

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Indoor pickleball franchise signs multi-year agreement with racquet sports technology company to launch artificial intelligence coaching platform

PicklerNorth America’s fastest growing indoor pickleball franchise announces a multi-year partnership with Wingfield, a leading innovator in racquet sports technology. The partnership brings the AI-powered video and data tracking system to all Picklr locations to provide members with professional-grade coaching.

Designed by The Picklr and Wingfield, Wingfield Box allows players to capture video highlights, analyze their performance on the field and access detailed performance metrics from their smartphone. By leveraging AI-driven insights, players can better understand their strengths, identify areas for improvement, and share game highlights with the community.

James Hurlock, chief brand officer at The Picklr, commented on the partnership: “Instead of sourcing an off-the-shelf product, we worked with Wingfield to develop a scalable, custom AI product that we believe is unmatched in this space. Picklr is “where the pros are born,” and we’re excited to see our community of players excel through world-class innovation.”

In line with The Picklr’s mission of making professional-grade tools accessible to everyone, Wingfield Box will be available at all Picklr locations as part of the AI-powered coaching add-on to the membership plan. For $29.99 per month, members gain access to Wingfield technology and the ERNE ball machine, an automatic ball machine that provides a variety of drills and shots.

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As pickleball grows in popularity across North America, The Picklr is bringing innovative technology to the racquet sport. The franchise has sold more than 350 clubs nationwide and focuses on performance insights to encourage member participation. Other pickleball franchises, such as PickleRage, have also invested in technology, offering built-in video recording and live streaming capabilities in their facilities. The popularity of these features shows that pickleball enthusiasts are not just casual players, but are looking to improve their game and showcase their skills.

Jaan Brunken, Chief Operating Officer of Wingfield, said of the partnership: “Our goal at Wingfield has always been to enhance the player experience through technology, and this partnership allows us to introduce new levels of performance insights and analytics for pickleball players at scale. “

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