In this latest Fireside Chat video, Myzone CEO Jay Worthy joins Athletech News Founder and CEO Edward Hertzman to discuss why fitness is a journey and Not a collection of peaks and how to best harness that momentum. The pair elaborated on how simplification leads to engagement, the value of building community and the breadth of the Myzone ecosystem.
Hertzman and Worthy also talked about the origins of Myzone and learning more about the benefits of collaboration between wearable brands in the connected fitness space. The two also talked about the importance of doing artificial intelligence (AI) the right way and the future of Myzone.
watch full interview Get expert reviews on:
- Gamification of fitness
- Build a loyal member base
- How to win the online fitness game
Key points:
- (0:00 – 1:03) Introduction
- (1:03 – 4:02) Make fitness easy and enjoyable
- (4:02 – 8:21) Gamification as motivation
- (8:21 – 10:50) How to create a community in Myzone
- (10:50 – 14:01) More than just wearables
- (14:01 – 16:09) Myzone in connected fitness
- (16:09 – 20:30) Harnessing Artificial Intelligence
- (20:30 – 23:41) Achieving consistency with MEP
- (23:41 – 26:59) Looking forward to 2025
- (26:59 – 27:50) Package IP
