Fitness On Demand expects health to remain a hot commodity in 2025. The brand is ready for the future with AI services and more
Over the past year, Fitness On Demand has solidified its position as a global leader in comprehensive fitness solutions, combining cutting-edge technology with industry insights to redefine health and member engagement.
With customizable apps, broadcast platforms, digital signage tools and an ever-expanding catalog of courses available at the push of a button, Fitness on demand beyond its name. The brand is known for its thousands of customers across 20 countries, all of whom have instant access to a host of wellness and engagement services.
The brand is well-positioned to succeed in the fitness industry in the coming months – learning from the past year and strategically positioning itself to best meet current and future fitness needs.
“The key challenge for fitness software providers by 2025 will be staying relevant in a rapidly evolving market,” said Andy Peat, CEO of Fitness On Demand. “Solutions that worked a decade ago Fitness On Demand is taking a proactive approach to ensure we stay ahead of the curve.”
Predict what’s going to happen
As an industry veteran for over a decade, Fitness On Demand has seen many fitness trends change. As a result, it has developed a keen eye for new things and has already noticed some emerging concepts.
“The fitness industry is undergoing a major transformation, driven by a surge in gym memberships and an increasingly health-conscious society,” said Pitt. “This growth is driven by the needs of different demographics, from aging adults who desire to maintain strength and mobility population, to Gen Z’s overall views on physical and mental health.”
As these needs evolve, so do consumer expectations for gym services and products.
“Members now want a personalized fitness experience with health insights and resources at their fingertips,” said Pitt. “Rehabilitation and mobility solutions are also growing in popularity as people focus on long-term well-being.”
Fitness On Demand is ready to develop expert-led recovery classes, mindfulness and nutrition coaching, strength tracking and more for its platform, complementing its library of more than 1,500 live and on-demand classes.
“At Fitness On Demand, we are fully adaptable to these shifts,” Peat said. “Our products are tailored to meet the growing expectations of our members in the gym, at home and on the go. By embracing these trends, we position Fitness On Demand as an important asset for operators looking for versatile, forward-thinking fitness solutions Partner.”
act for the future
While these initiatives have been successful at Fitness On Demand, the brand recognizes that there’s a difference between competing and leading. To achieve the latter, it provides more updated solutions for 2025 to meet future needs.
“By 2025, we expect to see more community-focused recovery spaces in urban areas, with facilities such as cold pools, saunas and hydrotherapy pools,” says Pitt. “Gyms are also exploring how to incorporate recovery tools like compression boots, guided recovery classes and specialized content into their offerings.”
In response to these trends, Fitness On Demand has invested in a new range of recovery-focused workouts such as stretching, mobility and breathing classes. The brand plans to showcase these new resources in its Recovery Station, which will launch in early 2025. This innovative platform will provide operators with high-quality, easy-to-use recovery options without taking up too much floor space.
On the personalization front, Fitness On Demand will soon launch its artificial intelligence tool designed to provide tailored fitness recommendations based on member data. The technology promises to not only increase member engagement but also optimize individual outcomes.
Fitness On Demand is also leveraging artificial intelligence to power nutrition coaches through its latest strategic partnership. The app will feature an in-phone body scanner to provide users with a personalized nutrition plan in real time.
“With these easy-to-use and effective tools, we enable operators to stay competitive and respond to growing health and wellness trends,” said Peat.
Fitness On Demand’s 2025 Agenda
Through these initiatives, Fitness On Demand aims to be the ultimate white label solution for partners, equipping them with a comprehensive suite of products to deliver a superior experience and enhance their market presence. The brand’s 2025 goals also include delivering tangible impact to partners by delivering cost-effective solutions to drive business growth and improve operational efficiency.
Ultimately, this represents the brand’s commitment to shaping the future of the industry while driving engagement and retention through innovation.
“To lay the foundation for success, we will use this year to deepen our investment in artificial intelligence, expand our recovery and wellness products, and establish strategic partnerships to ensure we stay ahead of industry trends,” said Peat. “These efforts mean This enables us to not only meet the needs of today, but also lead the industry into the future.”
