NYC-Society launches with 1,000 members and partnerships with popular studios, providing an alternative to traditional class booking platforms
Following a successful launch in Chicago, fitness entrepreneur Erin Schirack is bringing her health discovery platform NYC-Society to New York City. NYC-Society is your one-stop site for finding the best studios, trainers, and workouts in New York, with a variety of benefits and free for fitness seekers.
The “city that never sleeps” may be filled with fitness and wellness consumers, but finding the best gems among the ever-growing array of health clubs and boutique fitness studios can be overwhelming. With exercises such as Pilates, barre and yoga in high demand, streamlined search means consumers can quickly find locations and attract members to visit studios.
With 1,000 members at launch, New York City Association Allows users to search and filter by location and preferred fitness modality such as yoga, barre, boxing, cycling, Pilates, strength training, meditation, massage, acupuncture and nutritional coaching.
“Our goal is to eliminate those time-consuming, laborious searches with endless results trying to figure out who’s legit, who has the most experience, and where to find the super niche fitness, wellness, and fitness products that are right for you. Wellness products. Just about any need or goal,” explains founder and CEO Schilak.
The free membership platform offers exclusive benefits to early adopters, including discounts, promotions and free classes at multiple fitness studios. JoyFlow, Physique 57, RiseNation, Humming Puppy, and The Bar Method are some of the top fitness studios offering “First Class Free” passes and special promotional offers.
While the site serves fitness consumers seeking the perfect workout experience, NYC-Society provides studios and trainers with fee-based opportunities to list on the platform as well as marketing services. All studios, trainers and gyms enjoy equal billing on NYC-Society, and unlike other platforms, members book directly with providers.
Leslie McDonald, Studio Manager Bar Law NoHosaid the partnership with the New York Guild could help the ballet barre brand’s post-pandemic resurgence.
“By working with third-party partners like NYC-Society, we are able to reach customers we may never have had the opportunity to reach before,” said McDonald. “Because of this, we were able to rebuild our studio image and reach new clients who were just learning or even re-learning The Bar Method NoHo.”
Elise Chretien of Tone House echoed the experience McDonald described.
“Partners like NYC-Society are a great tool to attract new clients who have not yet visited our studios,” said Chretien. “As we continue to grow and rebuild our communities post-pandemic, seeking quality fitness and wellness services from local residents in our communities remains a top priority.”
In addition to driving class visits to boutique fitness and wellness experiences in New York City, corporate wellness programs are offered that are customized by the NYC-Society team to meet the specific needs of the company.
While NYC-Society is underway, the Chicago version of the platform, strange societyEddieSince launching in 2021, membership has exceeded 11,000, including an on-demand fitness component provided by Chicago-area fitness instructors.
