Executives, university teams and first responders can access a team of experts to assist them with longevity-focused practices including fitness training, nutrition and sleep health
Costa Rica’s Nicoya Peninsula is famous for its high number of centenarians. Newly rebranded health app Coya aims to replicate that success by offering a personalized approach to longevity.
Coya, formerly known as OWN IT App, has rebranded to provide members with expert coaching, wearable technology and customized wellness programs. The app combines coaching with biometric data to promote sustainable habit change.
The app is named after the Nicoya Peninsula, in homage to one of the countries with the highest number of centenarians in the world. 44 centenarians live on the peninsula The “Longevity Hotspot” brings together researchers from around the world to study aging and life expectancy.
Having previously focused on training elite athletes, including Olympians, Super Bowl MVPs, and World Series champions, Coya is now expanding its services to a wider audience, including college athletes, executives, Fortune 500 companies, and first responders.
The app’s coaching team consists of experts such as co-founder and former NCAA DI coach Nicholas Wooters, performance and nutrition coach Dayna McCutchin, and NCAA DI performance coach Sam Zanders.
Jason Mejeur, original founder of the OWN IT App and current CEO of Coya, noticed similarities between the habits of centenarians and elite athletes.
“Years of working with elite athletes and studying centenarians have shown that the high-performance habits of athletes and special forces are very similar to those of people who live longer,” said Mejeur. “This insight led us to create Coya, a system designed to help customers develop and maintain habits that contribute to healthier, more productive lives.”
While Coya continues to support athletes, its focus has now expanded to human longevity, applying the principles of improving athletic performance to long-term sustainable healthy living.
At the heart of the Coya approach are the “8 Controllable Factors,” which include daily habits related to nutrition, movement, hydration, sleep, self-care, immune function, environment, and mindset.
Coya uses wearable data combined with expert guidance to tailor a 10-week wellness program for individual members, designed to improve fitness habits. Research shows that wearable technology alone is not enough to change lifestyles; however, simple daily physical activity can increase the likelihood of healthy aging.
“For many people, wearable data alone is not enough to drive sustainable behavior change or improve health and wellness,” said Mejeur. “Coya provides a personalized roadmap based on biometric data to help people develop healthier lifestyles.”
Coya’s latest data shows that users are getting 67 more minutes of sleep per night, 28% better stress management, and 10% more restorative sleep.
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