The Texas-based fitness and technology startup has raised more than $70 million in funding from investors including biohacking expert Asprey and Solidcore founder Mahlum, as well as Dak Prescott and other well-known investors
Solidcore founder and serial entrepreneur Anne Mahlum and “the father of biohacking” Dave Asprey have joined several high-profile names investing in OxeFit, an AI-driven digital fitness and technology company that has just raised $17.5 million in its latest funding round.
The startup offers two smart strength training machines, the XP1 and XS1. The OxeFit XP1 is suitable for gyms, health clubs and rehabilitation facilities and offers tailored programming and advanced analytics. In contrast, the XS1 is more space-saving, foldable, and offers a comprehensive fitness platform including cardio exercises such as SkiCross, rowing, paddleboarding, canoeing, kayaking, SurfSwim and digital Pilates. The OxeFit XS1 also offers a content library with live and on-demand classes.
Texas-based OxeFit has raised more than $70 million in funding to date, with the most recent investment earmarked for the startup’s ongoing AI initiatives.
Mahlum, Asprey and Good Company Partner
Mahlum and Asprey join previous investors in OxeFit, including NFL quarterback Dak Prescott, who invested in the fitness and technology company in 2021, Premier League footballer Harry Kane and professional golfer Dustin Johnson.
“OxeFit is at the forefront of data-driven fitness, and I’m excited to advise the team and help us scale our impact,” Mahlum told Athletech News. “With my experience growing Solidcore, my goal is to help strengthen our strategic initiatives and deliver customized wellness solutions that redefine the fitness landscape.”
OxeFit joins Asprey to upgrade lab
Asprey echoed Malham’s sentiments, noting that data is key to maximizing health.
“What’s great about OxeFit’s XP1 and XS1 is that the insights unlocked are personalized for each individual, and the intuitive AI allows that data to evolve with the person so they can become their strongest, healthiest, happiest self,” said Asprey.
In addition to joining the Plano startup as an investor and advisor, Asprey has also brought OxeFit into the 30 locations and Upgrade Labs, his signature biohacking and restoration franchise.
Asprey added: “Together, we will have a profound impact on those seeking solutions for longer, healthier lives.”
Artificial intelligence training makes fitness smarter
OxeFit is focusing heavily on the development of artificial intelligence with the unveiling of several new features that will roll out Wednesday and in the coming months. OxeFit users can expect personalized training plans that update in real time to ensure the most effective, results-focused training and health snapshots to detect possible injuries or assess when post-injury rehabilitation is complete. A digital, AI-powered training assistant will help OxeFit users find new content and create “workout playlists” based on goals and preferences, while providing feedback on movements and form. Finally, OxeFit offers interactive fitness games, so users can play with AI bots that employ human-like strategies.
“OxeFit’s XP1 and XS1 are the only products that fully integrate a user’s cardio, strength, balance and game data for analysis as a whole, which is a key differentiator in providing our users with an AI-driven training experience and personalized insights that align with their goals and abilities.” Oaksfield “Dave and Anne have long pioneered a data-driven approach to healthy living, and we are excited to bring their expertise to OxeFit to continue to deliver on our mission,” said CEO Rab Shanableh.
Malham’s Mission
After founding and growing the Pilates-inspired fitness brand Solidcore in 2013, Mahlum exited last year and sold her stake to investment firm Kohlberg & Company for a reported gain of more than $80 million. She has since invested in New York-based group fitness startup The Athletic Clubs and cold-tub maker Ice Barrel.
Earlier this year, the self-made millionaire invested $500,000 in herbal brand Apothékary, a plant-driven, female-owned business. In a wide-ranging interview with ATN, Mahlum said she is bullish on the longevity space. She also teamed up with wellness real estate expert Jay Siano to launch A. Jaybird, a consulting firm that serves health, beauty, fitness and wellness brands.
In May, Reuters reported that Solidcore was considering a sale. This week, Strength training brand Announced a new visual identity and mission, featuring stories from members and coaches.
“We are focusing even more on what makes Solidcore different: we are committed to being the strongest version of ourselves.” Solid core said Bryan Myers, President and CEO. “The work you do in the studio powers your daily life, from your 9-to-5 to your 9-to-5, your running club, your mindset at home, your posture in the boardroom, your energy on vacation. It’s more than a workout; it’s a catalyst for personal power and growth for our members in every aspect of their lives.”
