Two fitness equipment manufacturers are blending tradition and technology in the resistance band space and are developing fitness products
Fitness equipment manufacturer Deuser Sports has partnered with Straffr, the leader in smart resistance bands, and has begun rolling out new products – the Deuser x Straffr Digital and Connected Bundle.
The partnership builds on Deuser Sports’ iconic resistance bands, which have been the go-to product for full-body workouts in professional and recreational sports, as well as physical therapy. Straffr has added an advanced technological element to master the smart resistance band space by integrating sensors to capture movement data and provide real-time feedback and personalized workouts through an app, which is now available to Deuser customers.
“With Straffr, we are bringing Deuser into the digital age,” said Volker Einbeck, CEO of Deuser. “Together we offer a training concept that combines effectiveness, durability and modern technology.”
According to the company, more products will be developed in the future.
“Our partners are multi-user movement Take your fitness experience to the next level. ” Straff said CEO and co-founder Stefan Weiss. “Together we are combining tradition and technology to make fitness easier, more effective and smarter for everyone.”
