This premium strength, cardio and mindfulness omnichannel brand with multiple revenue streams is open to like-minded studio owners who want to transform their spaces into Barre3 studios
Portland-based Barre3 (the “3” stands for strength, cardio and mindfulness) is reflecting on its growth since launching in 2008, celebrating more than 197 franchised boutique fitness studios owned and operated by local female entrepreneurs .
It’s been a year to watch for the upscale, community-focused fitness franchise, which acquired Midwestern barre fitness brand The Barre Code and saw average sales increase 27% year over year. Barre3 has also partnered with human performance company Whoop to allow members to access their personalized health metrics.
Classes include a full-body signature class that combines strength, cardio, and mindfulness, strength-focused classes, cardio classes for cardio fitness, and mindful flow classes for flexibility, stability, and active recovery. Barre3 also offers Subscription-based digital products Offers over 2,300 on-demand workouts.
In an exclusive interview with Athletech News this summer, Barre3 co-founder Sadie Lincoln said that while Barre3 has continued to expand, the brand is ready to go all-in.
“In five years, I think we will have 500 domestic offices and at least 500 international offices,” Lincoln said. She was recently named to the Forbes 50 Over 50 list and received the 2024 Mountain West Entrepreneur of the Year Award.
“To be honest, it could be more,” she continued. “Based on our mapping software, we can open an additional 500 locations targeted at the specific demographics we serve. We know it’s available, but we won’t do it too quickly so we don’t hurt our brand and our ability to adapt in the future.”
Barre3 charges a $50,000 franchise fee and 6% monthly royalties. The studio apartment features a Play Lounge – a designated childcare space that is unique among boutique fitness venues and adds an additional revenue stream. The brand also partners with premium wellness brands like activewear giant Beyond Yoga to offer in-store retail experiences as an additional revenue driver.
“I have owned a different business for over 20 years and understand the value of an established business model in helping me succeed,” said Jen Bobodzhanov, owner of the recently opened Barre3 Eagle and Barre3 Boise. “My pursuit of meaningful work led me to become a Barre3 franchisee. I’m excited to provide a place for others to find meaningful work.”
As Barre3 continues to expand, Fitness and Wellness Franchise There is also a search for like-minded studio owners in the Barre and yoga community to convert their spaces into Barre3 studios – an avenue that requires less investment.
