The company (formerly Beachbody) is offering courses like P90X, 21 Day Fix and Partion Fix through an individual purchase model
BODi, a health and fitness company formerly known as The Beachbody Company, plans to gradually transition its popular subscription-based fitness and nutrition programs, such as P90X, 21 Day Fix and Portion Fix, into individual purchase models.
although Bodie While not completely abandoning its subscription model, the shift means more flexibility and options for health-conscious consumers who prefer to purchase specific items. Carl Daikeler, co-founder and CEO of the company, said this is also an opportunity to attract more consumers to join the BODI fitness and health system.
“Once people experience the quality of our programs, we believe upgrading to a BODi subscription (which unlocks our entire content library) will be the natural next step in their fitness evolution with us,” Daikeler said. “This is a huge opportunity and no other platform has the capabilities and libraries to do this.”
As of now, six of BODI’s projects are available for personal use Buy $59.95 each. The health and wellness company said the remaining digital projects will be rolled out in the coming months.
“We want to provide people with flexible business models that allow them to consume our content and achieve results in the way that works best for them,” Deckler continued. “Whether it’s one show at a time or a subscription format. This allows us to engage with our customers in a richer way, helping them get more results and try more programs and nutritional supplements. In addition, we are able to provide our customers with more than 134 Our vast library of branded projects gives us a competitive advantage that no other company can match.”
Following BODi’s rebranding last year, the new move signals potentially brighter days ahead for a company that has struggled in recent years. Last month, BODi said it expected to post positive cash flow in the first quarter for the first time since 2020. Its executives told Athletech News they are optimistic about the company’s future, encouraged by the strength of BODi’s vast digital fitness and wellness content offerings and the widespread adoption of GLP-1.
Mark Goldston, executive chairman of BODI’s board of directors, told ATN last month: “We think BODi is the ‘Netflix’ of the digital fitness industry and we’re doing a better job of leveraging that library.”
