Centr’s CEO says there’s incredible demand for cardio equipment, and the fitness brand founded by Chris Hemsworth is excited to respond with its nine-treadmill range
Centr, founded by Chris Hemsworth, has branched into the cardio world with a new line of premium treadmills to suit every fitness level, space requirement and budget.
There are currently three models of treadmills available for purchase, with six more models due to be launched by the end of the year. Every treadmill purchase includes a free three-month membership to Centr’s personalized training app.
Centr CEO Andrew Sugerman called the launch of the treadmill an important moment for the fitness brand.
“We saw a huge need for cardio equipment, and these treadmills are our answer to that need,” Sugarman said. “Our community is always pushing for new fitness goals, and we want to offer high-quality equipment that’s both tailored to their needs and right for their families. We offer a range of price points to make quality fitness accessible to everyone, whether they’re just starting out Fitness or training at the next level, these treadmills are durable, look great, and fit seamlessly into any space.”
Centr’s original treadmill models (Runr and Runr-S, starting at $1,199) were designed for urban runners, and both were foldable. The Runr-S includes a 10-inch multimedia screen and has smartphone mirroring capabilities. On the high end, Centr offers the Centr x Hyrox Perform treadmill for $5,999. Designed for high-performance athletes, the Perform features a curved design, multi-position handlebars, eight levels of magnetic resistance, a backlit LED display and Bluetooth connectivity.
Six premium treadmills from the Inspire Series round out Centr’s range of treadmills, Centr’s professional-grade fitness equipment for home use.
T4/T4s: Stylish and foldable treadmill starting at $1,599. The T4s features a 20-inch x 55-inch running surface, smartphone mirroring, and a 10-inch multimedia screen with 25 built-in programs and preloaded apps. The T4/T4 is now available for pre-order and is expected to ship in December.
T5/T5s: Starting at $2,999, the T5/T5s is the larger model with a 20” x 60” running surface and a 4.0 HP motor. The T5s features smartphone mirroring and a 15.6-inch multimedia touchscreen with 25 built-in programs and pre-installed apps.
T7/T7s: Centr’s top-of-the-line premium model, starting at $4,499, features cushioned dual absorbent decks, a 22-inch x 60-inch surface, and a 5.0-horsepower motor. The treadmill features integrated heart rate monitoring, quick adjustment switches, and a 15.6-inch multimedia touchscreen with 25 built-in programs and preloaded apps. The T7/T7s are available for pre-order now and will ship in November.
In addition to new equipment, center The Runner Power program is being launched with plans to launch a digital running program on the Centr app in 2025.
Sugerman was recently a guest on ATN’s Unscripted, where he discussed the fitness brand’s partnership with Hyrox, home fitness products and Centr’s business strategy.
