Equipment brand hopes to increase member engagement with machines offering fitness, gaming and entertainment content
Echelon launches its next mission in fitness with a suite of cardio and strength equipment solutions so gym and health club operators can deliver an immersive, connected coaching experience that takes exercise to the next level , while increasing profits.
The smart fitness equipment maker has launched more than a dozen devices, and its latest move highlights the impact of connected fitness in the modern commercial market space.
echelonWorkout Anytime, EoS Fitness, Anytime Fitness, Crunch Fitness and The Bay Club are among its leading commercial partners, and the company showcased its latest product lineup at IHRSA 2024, showcasing its existing consumer and commercial product portfolio. new dimensions.
“Commercial gym owners and operators, whether independent studios or franchises, must continually prioritize where their resources are spent,” said Echelon founder and CEO Lou Lentine. “We want to To have a product that allows owners to provide members with an upgraded, curated and customized experience that is more accessible, personalized and motivating.”
Cardio and strength products
Echelon’s latest suite of commercial equipment includes cardio equipment such as treadmills, ellipticals, bikes, recumbents, stair climbers and rowing machines, as well as strength and cross-training hardware such as Reflect Fitness Mirror, Strength Pro, Air Bike, Ski Machine Pull and smart digital strength machine.
In a screen-friendly world, Echelon is working hard to ensure its fitness equipment provides users with a studio-quality experience.
For example, on Echelon cardio machines, members can choose from live and on-demand instructor-led classes, participate in Echelon Worlds virtual races, scenic tours, freestyle workouts or just enjoy streaming entertainment from apps like Netflix, Hulu, YouTube TV, Disney and more, available through Echelon’s new proprietary FitOS software,
“Gyms are ecstatic about Echelon’s latest products and technology and advanced self-updating software,” added Lentine. “This technology enables commercial gym owners to frequently update and gain access to new features and advancements, ensuring a consistent and reliable machine experience while providing members with the latest in gym technology.”
Content is king
In a recent episode of ATN’s “Fireside Chat” series, Lentine spoke about Echelon’s approach to fitness offerings and design, as well as the company’s commitment to engaging users through content, whether through immersive 3D worlds, instructor-led workouts or TV shows
“I think our software is the best in the industry,” Lentin said.
