Growth in Georgia will fuel HVLP fitness operator’s plan to open more than 250 gyms nationwide by 2030
High value, low price (HVLP) fitness operator EoS Fitness plans to open more than 50 gyms in Georgia over the next decade, with the first locations opening in 2027. The amenity-rich fitness brand has more than 175 stores open or under construction in Arizona, California, Florida, Texas and Utah. Next year, EoS Fitness plans to open more than 30 gyms.
The news comes as the HVLP fitness brand and its affordable price points resonate with fitness consumers in the U.S. and abroad.
“Atlanta is the third-fastest growing metropolitan area in the United States, and opening a business here is an important milestone in our long-term vision for EoS Fitness,” said Rich Drengberg, CEO of EoS Fitness. “Building on our active presence in the West and Southwest , we’re making strides in the East with more gyms opening in Florida and new locations on the horizon in Georgia. Our continued progress underscores our commitment to making fitness accessible to more and more people while revolutionizing fitness and fitness. Healthy Standards.”
Future Atlanta-area EoS fitness clubs will offer certified personal trainers, strength and cardio equipment, functional training lawn areas, fitness programs such as Booty Builder Lab and Fitness Unchained, and popular wellness treatments such as cryotherapy, cold showers and infrared saunas .
“Our gyms offer a premium experience at an affordable price and we are excited to introduce EoS to fitness enthusiasts in the Atlanta market,” EOS fitness said Chief Growth Officer Dave Reiseman. “As we continue to grow in Atlanta and across the country, we are also committed to making a positive impact in the communities we serve. Whether it’s offering a new fitness career or giving back to a local charity, changing lives through fitness is part of our EoS mission ”
