As an official training partner, F45 studios around the world can offer their members Hyrox training, priority access to competitions, and more
With both brands developing innovative functional training, fitness competition pioneer Hyrox and F45 Training, known for its 45-minute HIIT classes, have a lot in common. The two parties have now become partners, signing a two-year agreement that will see F45 become the Official Training Partner of Hyrox.
The agreement will provide Hyrox fitness services to members of all participating F45 fitness clubs, excluding Australia, New Zealand and Singapore.
SheilaoX There will be special training every week. F45 members, whether they are looking to compete in future Hyrox races or simply want a new workout experience. F45 members can also join the exclusive ‘Hyrox x F45 Training Run Club’ and get ahead of the crowd by signing up for ‘Early Bird’ races.
“Given F45 Training’s leadership in studio-led functional workouts and high-intensity interval training, Hyrox perfectly complements our approach to the fitness competition space as it combines both elements in a novel way,” said Tom Dowd, CEO of F45.
Dowd added: “By working closely together, we see opportunities to continue our global expansion, supporting the community in achieving their health and fitness goals.”
Hyrox was founded in 2017 and held its first event a year later. The brand’s races, usually held in large indoor exhibition halls, consist of eight one-kilometer runs, each separated by functional exercises, with participants performing moves such as sled pushes, farmer’s backs and sandbag lunges.
Since its events are mass-participation indoor competitions, the COVID-19 pandemic naturally posed a huge threat to the brand in its early days. Hyrox persevered and, as of last year, had held events in more than 60 different cities around the world.
Hyrox founder and CEO Christian Toetzke told Athletech News that the brand aims to become a “fitness marathon,” offering fitness enthusiasts an experience similar to mass-participation running events.
Toronto is the next destination for the brand, and Hyrox recently announced that its first Canadian competition will take place in October 2024. The brand has grown 1,081% in the past five years, with Google searches up 233% year-over-year and the #hyrox tag on TikTok reaching 55.6 million views. As of February 2024, the competition has partnerships with more than 2,500 gyms worldwide.
A partnership with F45, one of the biggest brands in boutique fitness, is expected to build on that momentum.
Douglas Gremmen, Global Head of Hyrox365 and Managing Director of Hyrox North America, said: “We’ve seen great growth in the F45 Training community through Hyrox Competitions, and as Hyrox expands globally, partnering with F45 Training will further enable people of all fitness levels to have the opportunity to be introduced to and train with Hyrox in a safe, non-threatening and informative environment.”
