In this latest Fireside Chat video, Snap Fitness Americas President Brian Tietz and Fitness On Demand CEO Andy Peat join Athletech News Founder and CEO Edward Hertzman to discuss the growing need for recovery as a health and wellness value, and why an influential trend is happening and the role each brand plays in delivering it to consumers
Herzman, Tietz and Pitt also talked about changes in consumer demand, both large and small, that are driving people to visit the gym or fitness studio for new reasons. The three also provide a detailed analysis of the need for ongoing education around recovery, promoting recovery outside of the gym, and what’s next for the recovery model.
watch full interview Get expert reviews on:
- Fitness On Demand and Snap Fitness Partnership
- Recovery content growth
- economic benefits of recovery
Key points:
- (0:00 – 1:37) Introduction
- (1:37 – 3:13) Prioritize health now
- (3:13 – 8:40) Differentiation through recovery
- (8:40 – 10:48) Products that improve retention primarily through recovery
- (10:48 – 11:50) Rehabilitation and Health Education
- (11:50 – 16:48) Impact of Restoring Content
- (16:48 – 19:24) How recovery leads to profitability
- (19:24 – 21:56) Remote recovery
- (21:56 – 25:48) Internal vs. third-party content creation
- (25:48 – 27:45) Restoring the future of space
- (27:45 – 28:12) Summary
