FitnessAI says it turns smartphone cameras into DEXA-equivalent body composition scanners to help users customize workouts and nutrition
Gym workout app FitnessAI has launched a BodyScan feature that turns your smartphone camera into a detailed body scanner using 3D mapping and a proprietary machine learning model.
FitnessAI says the upgraded version of the app can provide insights comparable to medical-grade scans like DEXA, which are usually expensive. It also gives fitness enthusiasts the option of getting a scan in the comfort of their own home, rather than having to go to a gym.
Comprehensive insights
FitnessAI users can now access the new BodyScan feature in the iOS app to start monitoring their body fat percentage, waist circumference, and muscle mass, and discover other insights to help tailor workouts and nutrition plans based on body composition. For best results, users are advised to wear tight, fitted clothing or underwear.
Apps owned by Appex Group also integrate with Apple’s HealthKit.
“With FitnessAI, we are using artificial intelligence to make strength training accessible to everyone,” said Karetha Strand, CEO of Appex Group Inc. “We are excited to partner with BodyScan to launch this innovative technology that allows users to easily and affordably track their progress.”
In addition to FitnessAI’s new BodyScan feature, new users are asked a few simple questions, including height and weight, current fitness level and goals, and any mobility issues they may have. A customized plan is then generated, offering three membership models: $19.99 per month, $44.99 every three months, or $89.99 per year.
Appex Group also has several mobile applications Fitness Artificial Intelligenceinclude StepBetusers can make financial bets to motivate themselves to achieve their fitness goals.
Beyond the mirror
FitnessAI specializes in mobile-based body scanners, and other companies are also looking for ways to leverage high-tech scanning methods. Now is also a great time because consumers are interested in implementing highly personalized strategies in their fitness and wellness journeys.
Fit: MatchInitially launched in 2018 in the fashion and retail sectors, it provides fitness professionals and trainers with the powerful trio of augmented reality, artificial intelligence and 3D technology to analyse a person’s size and shape.
“This opens the door for fitness enthusiasts and athletes to get a true picture of their body composition, fat and muscle mass, asymmetries and more, which in turn opens up endless opportunities for trainers and gyms,” said Hillary Littleton, marketing director at Fit:match. “Imagine being able to show a client who is losing weight their progress in this way.”
Fit:match demonstrated the technology at IHRSA (now the Health & Fitness Association) in March, and Littleton said it was well received.
Witnessing tech-driven advancements could be game-changing for fitness consumers hungry for results, just as it is for trainers and operators.
“A mirror isn’t always the best place to be,” Littleton said. “When a coach can point to realistic scans and heat maps that visually show changes, that’s a very powerful thing.”
