FitOn Health meets the needs of modern fitness, delivering digital health solutions that drive growth and engagement across all industries
FitOn Health provides digital content to health plans that virtually engages members and corporate employees with endless health benefits and is an enabler of multifaceted modern fitness. As a result, consumers and brands are flocking to digital platforms, especially for their wellness products, leaving traditional competitors behind in the process.
“People are looking for wellness solutions that not only help them achieve their fitness goals, but also build resilience, manage stress and improve quality of life,” said Ed Buckley, CEO of FitOn Health. “Preventive Care, Psychological There is a significant shift in health support and sustainable lifestyle changes that is impacting the demand for fitness solutions. FitOn Health’s inclusive, flexible approach meets this need, enabling members to achieve their comprehensive health goals and support them long-term. healthy.”
Fitton Health Revenue has grown fivefold since the brands merged about three years ago, the report said. It also expects to add 1 million lives to its network through a new health plan launched in January. There’s reason to believe it will only continue to thrive, with its key feature being its ability to meet the needs of the modern fitness consumer through wellness.
meet needs
FitOn Health is a multi-lane highway that connects travelers of all types to health services. With its integrated wellness platform, the brand has multiple distribution channels, democratizing access to it.
“Users can access FitOn Health through their employer, employer insurance, individual insurance plan over age 65, or directly as an individual member,” Buckley said.
It’s this versatility, combined with the brand’s smart approach to product development and cost, that has made it profitable.
Buckley added: “We have looked at multiple ways to serve our members – health plan and employer services for members under 65, and then serving the Medicare sector through health plan partners, as well as through direct-to-client way to serve members of all ages. ” “All parts of our business help drive our innovation for other demographics. Our rapid growth over the past year has been driven by having the best products, the best deals. Prices and best information.”
This is part of FitOn Health’s efforts to stay at the forefront of health and wellness.
“The benefits landscape itself is undergoing a major transformation,” said Chris Patton, senior vice president of operations and network partnerships at FitOn Health. “From workplace wellness programs to evolving health insurance products, benefits are being delivered and funded in ways we’ve never seen before. “
Promote participation
FitOn Health’s prioritization of engagement also helps differentiate itself from the crowd of traditional health benefits providers and fitness partners.
“Other fitness platforms often struggle because they don’t adequately attract or retain users,” Barton said. “When engagement and innovation take a back seat, companies quickly fall behind.”
FitOn Health puts these factors at the forefront by weaving together all old and new features and information to create a complete wellness hub for users. When you can get it all from one place, there are more reasons to visit and more reasons to stay longer.
“We view our platform as a complete ecosystem that keeps our users engaged, healthy and keeps them coming back,” Barton added. “Our engagement and retention rates are industry-leading because we’re all about this experience. We’ve made nearly a decade of changes over the past few years, staying on top of trends and even leading the industry’s direction. This is Where we thrive.”
expected boom
FitOn Health expects those numbers to only swell further in the coming weeks. The brand expects a big jump in membership early in the first quarter, using the same incentives that have drawn new members to gyms on New Year’s Eve for decades.
“While we can grow at any time of the year, it’s no secret that health plans primarily revolve around January,” Buckley said. “Our Medicare population will increase by 300% and with multiple key partners Significant rollout in under-65s.”
Go further
FitOn Health isn’t sitting still – celebrating current successes while ignoring upcoming innovation opportunities. It also has no plans to start doing so now.
As health needs surge, FitOn Health sees the weight loss market as a key area for future growth in the fitness industry. The process of how best to deliver projects to brands and deliver experiences to end users has begun.
“We will certainly continue to focus on building our core experience and delivering better service every day; however, it’s interesting for us to see the rise in weight loss programs,” Buckley said. “We’ve gone deep into our content and service offerings this year. We view physical activity, nutrition and mental health as flywheels where we think we can help our members faster and better than others.”
