The mobile home and on-site personal training franchise said the new platform will accelerate its plans to reach 400 new cities by 2025
GymGuyz, a franchise company that provides at-home and on-site personal fitness training, has launched a new data platform that the company says will be a game-changer in terms of return on investment for its franchisees and will fuel its plan to reach 400 new cities by 2025.
The New York-based fitness chain unveiled its new technology platform, GG Drive, at the GymGuyz 8th Annual Recharge Conference in Cancun this week.
What GymGuyz Franchisees Get from GG Drive
Franchisees can leverage the new GG Drive platform to gain valuable insights into key areas such as leads, sales pipeline, customer interactions, cash collections, fitness package utilization and digital marketing efforts.
“It simplifies performance evaluation and highlights areas for improvement, providing a holistic view of franchise operations,” explains Gregg Bushyeager, Director of CRM and Analytics at GymGuyz. “In addition to measuring overall performance, the platform ensures consistency of data and key metrics across the franchise network.”
Phil Brojan, president of GymGuyz, said innovation is critical to growth for personal fitness franchisees.
“GG Drive embodies this by integrating our marketing, operational and financial data into one analytical platform, generating critical dashboards used to drive performance,” he added. “This enables our franchisees to streamline operations, identify opportunities and provide valuable insights to their team members. For our franchise support team, it enhances our support services and enables us to increase revenue across our franchise system.”
Personal training made smarter
GymGuyz founder and CEO Josh York said the launch of GG Drive marked a major milestone for the brand. Fitness expert York founded the brand in 2008 to provide a creative and convenient way to get fit by delivering personal training directly to customers’ homes via a fleet of branded vehicles and dedicated trainers.
“Our commitment to innovation and franchisee success is at the core of this new platform, which allows franchisees to seamlessly analyze sales data, track growth trends, and optimize training class utilization,” York said. “It enables our franchisees to focus on growing their business and solidifies GymGuyz’ leadership in the fitness industry.”
The growing GymGuyz network
Last fall, GymGuyz expanded its in-person training services to include assisted stretching exercises to help clients improve flexibility and mobility. The PT franchise also launched an online virtual personal and group training studio in late 2023 to meet demand for at-home fitness programs.
GymGuyz has National and international franchise opportunitiesincluding popular fitness regions such as Southeast Asia, Asia Pacific, the Middle East, Europe and the UK. Financial requirements include $50,000 in liquid capital and $150,000 in net assets.
