FitOn is leveraging the ubiquity of smartphones to help its 15 million members get healthier by delivering engaging fitness and wellness content to mobile devices
Nowadays, it’s hard to find anyone who doesn’t have a mobile phone or smart device in their hand. However, as digital tools become more ubiquitous, obesity and diabetes rates are soaring in the United States.
soarOne of the world’s largest digital fitness platforms aiming to solve the nation’s health crisis through technology.
FitOn co-founder and CEO Lindsay Cook realized during her time as a Fitbit executive that, even with all the new-age technology we have at our disposal, the world’s commitment to fitness hasn’t completely waned. The tools are already there, but they have yet to be applied in the health and wellness space.
Cook teamed up with co-founder Russell Cook to launch FitOn and begin bridging the gap between fitness and technology.
“I realized there was a huge opportunity to democratize fitness for the masses in a way that wasn’t possible when selling hardware or fitness equipment,” Cook said. “Our focus is on leveraging the ubiquity of smartphones to provide everyone with a gym in their pocket.”
“I want to give all of us a reason to stop putting ourselves at the bottom of our to-do lists,” she added. “I know not everyone can afford expensive fitness equipment or a personal trainer, but they do have smartphones and gyms.”
Participation comes in many forms
While FitOn is not the only digital fitness solution, the brand is unique in driving member retention and engagement to inspire people to continue their fitness and health journey.
FitOn achieves this goal through hybrid solutions, reaching 15 million members in different ways every week. The brand offers a wide range of digital and in-person experiences. In addition to traditional fitness products, FitOn offers mental health resources, nutrition, recovery classes, support systems for managing chronic health conditions, and more.
“We’re revolutionizing the industry by really focusing on engagement and retention,” Cook said. “We want to deliver fitness to everyone in a fun and engaging way that keeps them coming back.”
For FitOn, this means offering a range of content covering different fitness and health modalities, with a philosophy of “something for everyone”.
“Healthy living can mean many things to different people, and we’re committed to supporting every part of your health journey,” Cook added. “A person may enjoy FitOn because they can live with their favorite Celebrities working out together. Another one who may have a knee injury and is looking for guidance on stretching best practices but doesn’t know where to start? FitOn makes it all available in one platform for you to try. ‘s smoothie recipe, do a 30-minute ab workout, then take a stretching class to recover. ”
FitOn’s social component also helps increase retention and engagement. The software allows you to workout with friends, participate in workout challenges and plans together, and receive notifications when your friends exercise, among other features designed to create positive peer pressure.
“FitOn continues to outperform popular fitness apps and platforms by simply creating better products and making them easier to use,” Cook said. “You don’t need expensive hardware or equipment to participate.”
Powerful tools for gyms and studios
and Fitton Health, FitOn’s corporate wellness solution, where employees not only get digital content but also in-person experiences. This allows gyms and studios to reach millions of potential members who already consume FitOn content.
FitOn Health participants can also personalize their fitness journey to achieve their specific goals. The program takes into account employees’ region, culture, language and other factors to tailor the program to their needs. It also provides online and offline materials to reach people of all ages in a variety of ways. Different brands can customize their offerings, such as company-subsidized snacks and other healthy food options, pre-meeting meditation and stretching, discounted local fitness packages, and more.
This makes FitOn a great tool for anyone, no matter where or how they like to sweat.Fitton Health partner Includes some major health plans and top employers.
Road to Billions
FitOn hopes to continue working on its holistic approach to fitness, driving engagement and retention for the foreseeable future. Its future focus is on fleshing out and further expanding its existing offerings, primarily the social elements of the platform.
“There are a couple of key areas that we’re going to really focus on the rest of the year,” Cook said. “We are continuing to build out the social experience because the positive social encouragement of our users is one of the reasons why people love FitOn today. We are finding new ways for you to continue to exercise and interact with friends and colleagues on the platform.”
But even without launching any new products, FitOn is still ambitious for the future.
“We already have 15 million members, but our goal is to have more than 100 million members exercising on FitOn every week,” Cook said. “We’re just getting started and believe strongly that the future of health care and fitness is preventive care.”
Register for FitOn hereor learn more about FitOn Health here.
