Good Life: North Carolina-based indoor cycling brand Revel is adding Pilates-inspired fitness methods as an anchor tenant at luxury residential tower The Novus
Revel will join Solidcore in The Novus, a luxury residential building in Durham, North Carolina, which recently added the Pilates-inspired fitness brand as its first retail tenant.
The indoor cycling brand offers an exhilarating, rhythmic cycling experience and is expected to open in the first quarter of 2025 amid a boom in wellness real estate.
“As long-time residents of Durham, we’re excited to bring the joy, growth and community found through rhythm-based indoor cycling to the heart of the Bull City.” revel says founder and lead instructor Mia Wise. “We are extremely excited to be opening as part of The Novus, a project that showcases the incredible growth in the city we love.”
Austin Hills of real estate development firm Austin Lawrence Partners, which is developing the Novus project with Global Holdings, noted that Revel enhances the wellness of high-end buildings and provides a space for city residents to connect and interact with each other. Challenge yourself.
“We are honored to be working with the Revel team and look forward to the studio’s much-anticipated opening,” he added.
The upscale residential building will soon open its 188 rental apartments for leasing and offer 54 apartment units with up to five bedrooms. Residents of The Novus can enjoy indoor and outdoor amenities involving wellness and community-encouraging experiences such as a fitness center, golf simulator and game room, spa suites with private treatment rooms, steam rooms, co-working spaces, swimming pools, cold plunge pools and Hot tub, cabanas and lounge chairs, pickle ball court, bar and grill area, movie screen, fire pit and putting green.
Integrating health touchpoints into residential living has moved from a vision to a reality thanks to forward-thinking real estate developers. This is also a pattern we are likely to continue to see, especially as younger generations become keen on living in health-conscious communal living environments and start moving into shopping centers during the housing crisis.
In addition to mixed-use projects like The Novus, Boston-based Redgate also launched Gibson Point in Revere, Massachusetts. Redgate is a 291-unit luxury residential building on the oceanfront that features a fitness center, yoga and bar studio, Zen garden, sauna, cold plunge pool and recovery room with massage guns, Therabody foam roller and massage chairs . Normatec compression boots. Redgate residents can book massages and use a co-working area with standing treadmill desks.
