The Miami-based wellness brand hires former YogaSix CEO Peter Barbaresi and Row House founder Debra Strougo
Infinity, Beyond Fitness, is a wellness brand that integrates training, nutrition and recovery, and its position is going from strength to strength as its franchise expands.
The Miami-based brand has hired former YogaSix CEO Peter Barbaresi and Row House founder Debra Strougo as investors and advisors.
Barbaresi has led several fitness and wellness brands to profitability in recent years, including YogaSix, which he helped sell to Xponential Fitness in 2018.
“Welcoming Peter to our Infinity family is a milestone moment for us as we plan this expansion,” said Diego Guimarães, CEO and founder. Limitless, Beyond Fitness. “We don’t just create businesses; we create businesses.” We are cultivating communities dedicated to the overall well-being of everyone. Peter’s expertise will be invaluable as we help our franchisees succeed and make a lasting impact. “
At Infinity, Barbaresi will be responsible for helping the brand expand through new franchise partnerships and attract individuals from a variety of backgrounds, both within the fitness community and from outside the industry,
“It is an honor to partner with Infinity at such a critical time for the franchise,” said Barbaresi. “The brand’s commitment to improving overall health resonates with my own values. I’m excited to support franchise owners in creating thriving businesses that are critical to improving community health.”
Strougo, an industry veteran with two decades of experience, joins Infinity after founding Row House, another boutique fitness brand acquired by Xponential. Strougo also founded Fitizens Holdings, a consulting firm that has helped grow brands such as Pvolve. Additionally, Strougo serves as an advisor on the Board of Directors of the Health and Fitness Association (formerly IHRSA).
“Debra’s extensive background and passion for health make her a valuable addition to our team,” Guimarães said. “Her proven track record of growing leading brands and her deep understanding of the fitness community are a perfect fit with Infinity’s ethos.”
Strugo calls joining Infinity “a continuation of my life’s work dedicated to changing the health landscape.”
“The brand’s holistic approach—integrating training, nutrition, recovery and community—resonates with my belief in the path to total health,” she says. “I’m eager to use my experience and passion to support Infinity’s mission and ensure we reach and inspire more communities through franchising.”
As Infinity, Beyond Fitness plans to ramp up its franchising efforts, it will seek to attract members with its holistic approach to health, which includes diet, recovery and exercise services in one location. Members receive daily one-on-one and group training from coaches in person or through the Infinity app.
Prior to joining Barbaresi and Strougo, Infinity hired former Technogym US CEO Kay Oswald and International Franchise Association Foundation President Dan Monaghan in similar investor and advisory roles.
