The luxury sports and country club operator expands its free app with 100 new on-demand fitness classes and meditation classes and addresses consumer confusion about supplements
Life Time has launched 100 new on-demand courses on its free app and already offers 50 videos.
Instructor-led classes range from 5 to 60 minutes in length and cover a variety of categories including Strength, Cardio, Stretching, Warm-up & Cool-down, Yoga, Barre, Pilates, Active Aging (designed for ages 55 and up person design), and meditation.
“The launch of our expanded library of on-demand classes and meditations, along with everything else included in our free app, comes just as we enter the holiday season with busy schedules, travel and maybe a little too much stress,” Life Time Digital Programming Executive said producer Jayme Zylstra. “No matter what category or style of class you want, we’ll provide you with great energy and guidance from performers, great music, and ultimately great workouts that fit into people’s daily lives.”
The luxury sports and country club operator recently announced its expansion into South Florida with a new club opening in Boca Raton late next year, along with the launch of LTH, an expanded line of supplements and wellness products.
Life Time’s focus on supplements stems from a survey it commissioned that found 71% of adults feel overwhelmed by supplement options or confused by labels. As part of the LTH series, the company offers a nutrition program that includes D.TOX – a 14-day whole food “reset” designed to help individuals establish healthier habits. The LTH range includes Nourish Daily Multivitamin and Green Capsules, Rewind Collagen Elixir and Revive Colostrum Powder. Other products are also in development, including a caffeine-free pre-workout supplement, D.TOX protein snack bars and cinnamon roll-flavored collagen peptides.
“No other company is as complete a wellness partner as Life Time, with the best people, places, programs and products in healthy living, healthy aging and healthy entertainment,” said Kimo Seymour, senior vice president of Life Time. and experience.” “LTH goes far beyond regulatory standards and pays the utmost attention to detail in every aspect of the products we offer. Our ingredients are carefully selected for reliable quality, traceable, and rigorously tested by NSF third parties to ensure a comprehensive offering for the entire family. , effective nutritional supplements.”
LTH products are available for purchase in Life Time Clubs, the LT online store and on Life Time’s free app.
Although its membership prices are above average, life The surge continues, showing strong growth in membership fees and center revenue. The company’s total revenue in the third quarter was $693.2 million, an increase of 18.5% from the previous year.
