The strength-oriented, in-house training franchise is beloved by the most loyal fitness consumers and expects to reach the 50-store mark by mid-2025
MADabolic held its third annual franchise conference in October, attracting 90 attendees, including franchise owners and general managers. The strength-training fitness franchise has 36 stores in the United States and expects to have 50 stores by the middle of next year.
The conference’s theme “Traction” drew inspiration from the Entrepreneurial Operating System (EOS), with keynote speaker and professional EOS implementer Mike Jones highlighting the power of synergy between MADabolic team members.
“Involving general managers in the conversation allows us to build alignment at all levels of the organization,” said MADabolic co-founder Brandon Cullen. “Our goal is to lay a strong foundation and provide the tools to empower everyone. locations can move forward with clarity and confidence as we enter 2025.”
Owners and general managers enjoy finding resources and partnerships to advance day-to-day operations in the vendor lobby, enjoying engaging pickleball games, and spending an evening at Merchant & Trade’s rooftop bar for group workouts and networking opportunities.
“Our goal is simple: rebuild the foundation that made MADabolic great,” said Kristi Wass, Vice President of Marketing. “The energy generated by this year’s event is already driving action among our franchise partners, from team dynamics to setting clearer expectations.”
MADabolic said the strength-driven franchisor will host its fourth annual meeting in 2025, which will bring a larger network of franchise partners and local management teams.
MA metabolism Disrupting the modern fitness industry by unapologetically embracing high achievers who take their fitness goals seriously. Cullen and co-founder Kirk Dewaele both started their careers as athletes before launching the brand in 2012, giving them a strong appreciation for what dedication and hard work will ultimately bring. Results.
“MADabolic is not trying to follow a traditional model,” Cullen told Athletech News in an exclusive interview. “We intentionally moved away from the overused group fitness playbook, prioritizing structure and consistency over variety. Our focus is on sustainable strength training and personalized attention to detail. This approach tends to appeal to those who are serious about fitness Journey and expects more than just regular workouts from our members. Our culture is designed to create an environment where every member trains with purpose.”
