The yoga mat leader launches an environmental initiative that allows yoga practitioners to use their aging mats to purchase new Manduka gear at a discount
Yoga gear leader Manduka has launched its first-ever yoga mat recycling program with SuperCircle, the textile recycling platform for top retail brands.
This environmental initiative is open for consumers to recycle any yoga mat (in any condition) at the following address: Manduka.Super Circle.Worldsend a mat with a prepaid label to receive a 20% discount on future Manduka purchases. The mats are then recycled into component parts rather than ending up in landfills.
Manduka CEO Pamela Levine said rising participation in yoga and meditation has led to demand for more sustainable practices in the yoga retail space.
“For 25 years, Manduka has pushed the boundaries of sustainable innovation through sourcing, manufacturing and lifetime warranty durability so that our products leave the smallest possible footprint,” said Levine. “Now, we are solving the end-of-life challenge of yoga mats “
Yoga mats that cannot be recycled individually will be open-loop recycled into upcycling or downcycling programs and become items such as rubber mats and resurfacing materials for new construction projects.
SuperCircle co-founder and CEO Chloe Songer said: “We are delighted to partner with Manduka on the first national yoga mat recycling program, which is a step towards our goal of diverting more than 1 billion textile items from landfill by 2030. “We are honored to be working with Manduka, a brand synonymous with sustainable innovation, and we are excited to be part of a project where we can all take individual steps to make a collective impact, in the spirit of the exercise.” action.”
