A recent survey by Feed.fm highlighted that 94% of fitness app users believe music is crucial for motivation, underscoring the need for a carefully curated soundtrack
As fitness enthusiasts turn to mobile apps to enhance their workouts, new data from Feed.fm highlights the important role music plays in this digital environment. Findings for 2024 fm feed App engagement surveys reveal how well-curated playlists motivate users and enhance their overall workout experience.
To understand the impact of music on app engagement and user behavior, Feed.fm conducted a comprehensive survey of a diverse group of mobile app users in the United States. Respondents ranged in age from 18 to 55 and represent a broad group of people who regularly use mobile apps, games, social media and other entertainment applications. Each participant used these apps more than once a month, gaining insights into how music impacted their app experiences, choices, and behaviors.
The survey showed that 94% of respondents believe music is crucial to staying motivated during exercise. Additionally, 83% of users said they prefer a mix of familiar and new music to help them maintain energy and focus throughout their workouts.
Music has long been recognized as a key element in the fitness industry, influencing not only user engagement but also performance results. Research by Karagiogis and Jones (2011) showed that music can improve exercise efficiency by increasing endurance and reducing perceived exertion. For fitness professionals, understanding the psychological effects of music can help design effective training programs and create an engaging atmosphere for clients.
Surveys show that 76% of users are more likely to download apps that allow them to choose their own music. This feature not only empowers users but also makes the app stand out. Additionally, 64% of respondents tend to spend more time in apps that play their favorite music, suggesting that a personalized soundtrack can extend engagement.
Data shows that offering popular and recognizable music leads to higher user acquisition and retention. Users are increasingly attracted to apps containing chart toppers or timeless classics, as 64% of respondents are more likely to download apps containing popular music. This trend emphasizes the need to integrate well-known tracks to create positive emotional connections and promote instant engagement.
“Looking at the data, it’s clear that music is more than just an accessory but a necessity for fitness-focused apps,” said Lauren Pufpaf, COO of Feed.fm. “The combination of familiar hits and new music discoveries provides the platform for Users provide the motivation needed to achieve goals.”
The survey results highlight the growing demand for well-curated fitness music experiences, emphasizing the importance of effective music integration in app development.
