The heart rate-based interval training range, now part of Purpose Brands, is about to have a landmark year
Orangetheory Fitness has added four new studios to its growing footprint, opening offices in Brooklyn and Howard Beach, New York, Westlake, Florida, and Saudi Arabia.
Domestic Orangetheory studios are led by multi-unit franchise partners. Orangetheory’s new Saudi Arabian studio in Nargis is the heart rate-based interval training brand’s seventh studio in the country.
“These new studios represent our commitment to creating more opportunities for people to prioritize their health and wellness, regardless of their No matter your fitness goals or motivations. ” “At Orangetheory, we believe every reason is a right reason to exercise, and we’re committed to helping people live longer and more energetically through innovative, science-backed fitness experiences.”
orange theory It’s about to have a big year ahead as it reaches a merger of equals agreement with Anytime Fitness parent company Self Esteem Brands. The companies unveiled a new name – Purpose Brands, which will be led by former Topgolf CEO Tom Leverton and will be headquartered in Boca Raton, Florida, and Woodbury, Minnesota.
According to the Health & Fitness Association’s 2024 Global Report, the GCC has emerged as a hub for thriving fitness and wellness brands, with Saudi Arabia standing out.
Equinox is opening a high-end luxury health resort in Saudi Arabia, while cost-conscious gym operator GymNation continues to expand in the Middle East after opening six gyms in Saudi Arabia this year. GymNation plans to open 20-30 new gyms over the next 12 months in markets such as Kuwait, Bahrain and Qatar, and envisions more than 100 locations across the GCC region, founder and CEO Loren Holland said.
