A new report from TrueCoach offers actionable insights for personal trainers and health coaches looking to up their game in the new year – especially those navigating a competitive market
Now more than ever, personal trainers and fitness instructors have a significant opportunity to expand their business—especially with the new year just around the corner.
We’ve seen the statistics: Gen Z loves group fitness, Millennials love personal training, and seniors are active but less likely to go to the gym. But according to a new report from TrueCoach, by 2025, trainers and coaches—both experienced and just starting out—will need to adapt to new trends and more. The report analyzed data from TrueCoach users and surveyed coaches on its platform.
Here are some key takeaways: personal trainer software Platform’s 2025 Personal Training Trends and Strategies Report:
TrueCoach says Pilates, group fitness and HIIT are expected to be the three most popular fitness modalities in 2025, and integrating these exercise formats into training services can bring huge returns.
Likewise, taking advantage of peak booking times (6:00 AM, 8:30 AM, 9:30 AM, 12:00 PM, and 5:30 PM) can prove to be an ideal window for targeting promotions or incentivizing customers to book a meeting.
While trainers and coaches may want to focus on acquiring new clients in 2025, TrueCoach recommends that in a competitive market, client retention should be prioritized as this often leads to greater long-term engagement.
For those looking to expand, incorporating new products such as nutrition tracking or mindfulness coaching can provide added value. TrueCoach highlighted its habit tracking feature, which allows trainers to set personalized daily goals for clients in areas such as exercise, nutrition, hydration, recovery and sleep, pillars of health that are becoming increasingly important to health-conscious consumers The more important it is.
Additionally, building a sense of community can benefit trainers and coaches who plan to grow in 2025. As TrueCoach suggests, cultivating a sense of community can be accomplished through group training sessions, private social media groups for clients, or monthly challenges.
While the number of consumers booking personal trainers in 2025 is currently uncertain, it’s reasonable to expect that number to increase given the growing emphasis on personalization and the shift toward health-supporting practices.
