Italian fitness equipment giant will become the official supplier of the 10th Olympic Games
Technogym is returning to the Olympics.
It has been announced that the Italian fitness equipment giant will become the official supplier of the 2026 Winter Olympics and Paralympics in Milan-Cortina. This selection marks the tenth time that Technogym has been chosen to provide training equipment for the world’s largest sporting events.
Technogym will build approximately 22 training centers for Olympic athletes, six of which will be located in the Olympic and Paralympic villages in Milan, Cortina d’Ampezzo and surrounding areas. A further 16 centers will be designed for specific disciplines and will be placed within competition venues, organizers said.
in total, Technogym Around 1,000 pieces of equipment will be produced to support more than 3,500 athletes during the Olympic Games in February and March 2026. The company will provide configuration, installation and support services at these centers.
“We are honored to partner with the Organizing Committee of the Olympic and Paralympic Games Milan Cortina 2026,” said Nerio Alessandri, founder and CEO of Technogym. “At Technogym, we work every day to develop the best Innovative digital products and technologies to support athletes to improve performance and achieve their goals.”
Technogym was founded by Alessandri in 1983 and has become one of the largest fitness equipment brands in the world. The Cesena-based company has made a big push into fitness and health technology in recent years, launching an ecosystem of connected smart devices, app-based content and an artificial intelligence system called Technogym Check Up, based on The data shows users their “healthy age” on factors such as mobility, strength and cognitive performance.
The company has supplied equipment to nine previous Olympic Games, including last summer’s Paris Games, where it is the official and exclusive supplier of cardio, strength and functional training equipment. Technogym first supplied equipment for the Sydney 2000 Olympic Games.
The Milan-Cortina Games are particularly special for Technogym as the brand stays true to its Italian roots.
Giovanni Malago, president of the Milan Cortina 2026 Foundation, the organizing committee for the Olympic Games, called Technogym a “great Italian company and a leader at an international level”.
“Together we must make something better than what we have done in the past,” Marago said. “We must use Milano Cortina 2026 as an incubator for successful projects that I hope will be replicated in other cities around the world.”
“Milan Cortina 2026 offers the entire country an excellent opportunity to promote a culture of sport and health, with two goals: to spread a culture of health and prevention and to present to the world the image of Italy as a country of health and quality of life ,” Alessandri added.
