When it comes to high-profile endorsements and business ventures, the celebrity factor remains unmatched. In recent years, the fitness and wellness industry has attracted a host of stars who walk the red carpet, battle it out in the ring, or perform drum solos in the air.
ATN takes a look back at some of this year’s biggest initiatives in fitness and wellness, from names you know (and maybe like).
Arnold Schwarzenegger Irons and New Apps
Arnold Schwarzenegger’s Water Pump app Featuring carefully crafted training plans from Schwarzenegger and his team, a personalized habit tracker, guided workout videos, and a passionate community of like-minded fitness enthusiasts.
“This is the best workout program you’ll ever have. Trust me,” Schwarzenegger wrote in a post about the launch. “It’s not like a fitness app where you go from one program to another because that’s not how you progress. I’d rather have 100,000 users making amazing progress than 1 million users stagnating. Feeling frustrated.”
Chris Hemsworth: Fitness Miracle
‘Thor’ actor Chris Hemsworth may have launched his home fitness ecosystem center by 2024, but his brand has grown from its humble beginnings as a fitness app.
This fall, Centr is launching a line of premium treadmills that cater to multiple price points and fitness levels. Every treadmill includes a free three-month membership to Centr’s personalized fitness and wellness app.
Mark Wahlberg builds fitness empire
Not to be outdone, actor and entrepreneur Mark Wahlberg announced in November that he was launching Municipal Gym in partnership with high-value, low-price (HVLP) fitness operator EōS Fitness.
“For the first time in history, luxury is being combined with serious fitness,” Wahlberg said in a statement. social media clips Spread the word about a new fitness and recovery concept opening soon in Summerlin, Nevada. “Recovery, rejuvenating treatments, juice bars, cafes, retail stores – just the best vitamins and supplements for you. Massive, crazy collaborations.”
In addition to state-of-the-art equipment, the municipal gym will feature restorative facilities such as cryotherapy, pressure therapy, infrared saunas, eucalyptus steam rooms and cold plunge pools.
Jennifer Aniston is Pvolve’s “friend”
Another ’90s star – Jennifer Aniston – is also influential in the fitness world.
The former “Friends” star begins a new chapter in her life as the face of a functional fitness brand for women pwolf. She stars in Pvolve’s latest brand campaign, praising her fitness regimen for making her “stronger than ever”.
Travis Barker beats the health drum
Former Blink-182 drummer Travis Barker entered the wellness space in 2021 with Barker Wellness, but this year marks a milestone with the launch of the vegan brand in Sprouts stores nationwide.
From THC-free cannabinoid-infused products to CBD and mushroom adaptogen gummies, healthy body oils and restorative balms, buck health center This technology is booming as consumers seek more natural ways to relax and recharge.
His wife Kourtney (of Kardashian fame) also has a number of products under her Kourtney x Barker health brand named after her.
Jake Paul beats his opponent with W
While Gwyneth Paltrow is credited with the rise of “better-for-you” products for women, men are starting to take action, too.
Look there is no comparison wattis a men’s personal care brand that’s free of sulfates, artificial dyes, and parabens, and each product costs less than $10.
Co-founded by Jake Paul (who’s certainly no stranger to fitness or recovery), W launched exclusively in Walmart stores in June and generated over seven-figure sales in its first month. The brand has since raised $14 million in funding, which will be used for product and retail expansion.
Woodie Hillyard, co-founder and CEO of W, said: “When we looked at men’s care products, we found that many brands were targeting and serving an older generation, but Jake’s demographic – 10 to 30-year-old men – is not on the radar,” told ATN. “Ax once filled a huge gap in the market, but no one is really filling it anymore. We just felt the space needed a different brand with a unique mission.”
