Pvolve, TREMBLE, RE/GEN Method and BODYBAR Pilates leaders share their thoughts on being a leader in fitness and wellness
With Athletech News’ coverage of women in power this month, it’s clear that the boutique fitness industry is blessed to have many women at the helm.
These female founders are leading innovation, spearheading new projects and focusing on issues such as mental health, women’s health, menopause and more.
Additionally, these leaders actively advocate for the advancement of other women in the industry—whether through licensing franchise opportunities or creating career paths for their own teams—while running their own businesses and serving in the multiple roles held by women.
Xplor Marianne Teckis Xplor Technologies’ leading boutique fitness software platform specifically designed to relieve these studio owners of some of the heavy lifting in managing operations, deepening client connections, improving service delivery, and more.
“Our platform delivers automation and insights that streamline operations and maximize efficiency, allowing these leaders to work ‘in’ their business, rather than ‘in’ their business,” said Shannon Tracey, vice president of business development. “Since its inception, Mariana Tek has attracted some of the most innovative fitness brands – our first customer was Barry’s. We are continually driven by partners who drive the platform forward”
“We are so inspired by the work of these female operators who are driving this industry forward,” Tracy added.
Athletech News profiled four of Mariana Tek’s successful female partners and asked them what they think about becoming leaders in the fitness and wellness industry.
female yes fitness career
Julie Cartwright helped launch pwolf In 2017, our vision is not only to achieve women’s fitness goals today, but to support longevity and anticipate women’s changing needs over the decades. From the outset, Pvolve has adopted an omnichannel strategy, developing digital and physical locations to provide members with the flexibility to adapt to their daily activities.
“Women are overwhelmingly the consumers of boutique fitness and represent a large portion of the $100 billion global fitness market,” Cartwright said of female leadership in the industry. “I think it’s really a woman’s game. Fitness is a very personal thing; it’s our bodies and our health, and therefore, it’s emotional. Because women make up the majority of the audience, I think we do well in the fitness business good because we yes consumer. “
Cartwright said she is most proud of building a Leadership team is dominated by women Clinical trials are also conducted, most notably Pvolve’s Healthy Aging ResearchThis is the first known clinical study focused on the fitness needs of women over 40, investigating the impact of low-intensity exercise on longevity and overall quality of life in women aged 40-60 at all stages of menopause.
Using technology to build community
Aryan Rashed has been working in the industry for decades and launched tremble During the pandemic in Miami, Florida. TREMBLE offers high-intensity, low-impact workouts across strength training, cardio and Pilates with more than 20 locations nationwide and growing.
“It’s a very fulfilling experience to empower women and make them feel their best,” she said. TREMBLE is a representation of mental and physical strength. Seeing women rise is something I’m proud of. I feel a strong connection to our community A sense of connection.”
Rashed points to the Mariana Tek platform as a key factor in building this community.
“Having a platform where customers feel connected to the brand is critical,” says Rashid. “It had to be a seamless experience and what initially attracted me was how user-friendly it was from a customer perspective. From booking to viewing your favorite trainer’s profile, milestones and easy purchases – it’s all customer part of the experience. The benefit of the backend is how easy it is to set up courses, settings and schedules and track metrics that are important to a healthy operation.”
Communication and feedback are also key to how these leaders run their businesses.
“Customer feedback has been so important to me since we opened our first studio four months ago,” said founder Melissa Weiss. RE/GEN method. “Mariana Tek allows us to take a deeply personalized approach to customer service, giving us the tools to truly understand and respond to each individual’s needs. They provide insights into attendance patterns, customer preferences and overall engagement, allowing us to optimize our courses Arrange and adapt our service offerings to better meet customer needs.”
Weiss and team launched the RE/GEN Method, a science-based fitness, longevity and holistic health concept that blends Pilates and strength training, in New York in December.
“At RE/GEN Method, we aim to address disparities in women’s health care and advocate for a comprehensive approach that leverages community and collective support to improve human performance,” Weiss Tell ATN. “This emphasis on cultivating meaningful relationships and promoting all-round wellness sets our approach apart and truly connects with our clients.”
Camille McCollum, co-owner BODYBAR Pilates At Texas, share Wes’ commitment to relationships and community building. BODYBAR Pilates launched in 2016, and since then she and her business partner, Matt McCollum, have opened two more stores.
“I’m most proud of the community my studio has developed and created,” McCollum said. “Boutique fitness is about achieving your body goals, challenging yourself, pushing yourself in ways you might not always push yourself, and being part of a community makes a difference.”
Whether it’s a need to deepen relationships, comprehensively address health concerns or support longevity, these leaders fully understand the inner desires and needs of their members, Tracy said.
“They understand the desires and preferences of their target group because, quite literally, they are their customers,” she explains. “This involves everything from studio layout to class times, programming and branding. This authenticity resonates deeply with clients and creates a strong sense of trust and loyalty that Mariana Tek is committed to helping enhance and enrich This, to achieve customer success.”
