The smart fitness company launches new campaign for the holiday season
Tonal has launched ‘Power Progress’, a new brand platform developed in partnership with creative agency Quality Experience (QX). The campaign was designed to contrast outdated workout methods with Tonal’s cutting-edge methods.
Set against the backdrop of a two-minute branded film, Strength Progress takes viewers into a black-and-white Victorian world where people perform repetitive, age-old exercises like hammering anvils, riding cheap bicycles and lifting kettlebells. The scene then shifts to the home gym, tone.
Meg Douglass, vice president of marketing at Tonal, told Athletech News: “We’re excited to see more people understand the importance of strength training for their overall health and longevity, and move beyond the past trend of primarily cardio. ” “But not all strength training is created equal. The way we use technology to customize workouts on an individual level means everyone progresses at an optimal pace. That’s why ‘Power Progress’ resonates so deeply. It reflects exactly what we do.”
The “Power Progress” platform represents brand transformation from strategy to creative execution. Tonal’s collaboration with QX introduces the brand’s visual identity, such as a modular layout system, a new aesthetic, and a new color palette that transitions from emerald green to blue.
“In an age where more and more brands rely on rational evidence, we’re bringing our ideas to life in an interesting way,” says Douglas. “This more emotional approach, coupled with our simple message: there is a better future for fitness, makes Tonal the clear choice for those ready to progress.”
Looking forward to 2025, Tonal remains committed to improving member experience. Douglas highlighted their plans: “We invest in our members and, in turn, they are our greatest advocates. Next year we will bring more courses, content, guest coaches and features to our members. In addition, we Exciting advancements in Tonal technology are being explored to support better long-term health outcomes.”
To kick off this new era, Tonal is offering a limited-time holiday offer of $1,000 off every product purchased at tonal.com.
