The indoor cycling company plans to launch new bikes for global commercial fitness in 2025
Indoor cycling leader Wattbike has launched a free, multi-lingual Wattbike Hub app to provide expertly designed training programs for cyclists of all levels, including those recovering from injury.
The app, available in Japanese, Chinese, French, Spanish and German, complements Wattbike’s Proton, a new home smart bike launched in the UK and set to launch globally in March 2025.
The Wattbike Hub app features hundreds of free workouts, allowing users to complete a baseline fitness assessment before selecting a training plan, workout or climb that suits their unique goals. Categories include warm-up/cool-down, endurance, HIIT, speed, cycling, and climbing.
Stephen Loftus, CEO of Wattbike, said: “The launch of our multi-lingual Wattbike Hub app, along with the versatile Proton bike, demonstrates our commitment to delivering high-quality, bespoke training solutions to a wider audience. Combining elite expertise with intuitive design and digital accessibility, we’re helping users around the world achieve their fitness goals—whether they’re professional athletes, everyday enthusiasts, or those recovering from an injury.”
While the Proton is probably Wattbike’s most appealing product to casual fitness enthusiasts, the Atom is designed for professional cyclists, while the Air is best suited for those looking for a high-intensity trainer.
The indoor cycling brand noted that it continues to see strong growth in Asia, recently partnering with a new distributor in China to expand its presence in the home and commercial fitness markets. Wattbike has also announced plans to launch a new bike designed for the commercial sector, targeting health clubs and gyms around the world.
While Peloton may be trying to dominate the indoor home cycling market for casual fitness enthusiasts, brands like Wattbike and Zwift offer options for the most avid cyclists.
Zwift launched a cost-conscious, gamified smart bike this year after raising $620 million in 2023, while Speediance launched the VeloNix, its first home stationary bike.
Indoor cycling is experiencing a resurgence, according to this year’s Garmin survey. The tech company reported a 7% increase in cycling activity, including a 12% increase in indoor cycling activity. Female cyclists were also found to be the fastest growing group, with an 8% increase in cycling activity.
Gym operators like Crunch Fitness are already leading the way. This year, the high-value, low-priced fitness leader partnered with fitness tech startup Struct Club to launch Ride, the franchisee’s popular indoor cycling class on Crunch Signature. The move equips riding instructors with software to enhance the riding experience.
