The Gen Z YouTuber-turned-boxer, who defeated Mike Tyson, put his meteoric rise in the spotlight after crediting a rigorous recovery regimen that saw red light therapy and cold therapy.
Jake Paul’s victory over Mike Tyson would be more than just a win in his four-year boxing career, it could elevate the conversation around recovery technology and give a major boost to an industry that’s already on the rise.
Ahead of Friday’s much-anticipated eight-round heavyweight clash, the 27-year-old stressed the importance of recovery in training in the final episode of Netflix’s three-part documentary Countdown: Paul vs. Tyson.“
One scene shows Paul settling into a red-lit bed Phototherapy deviceas he explains, it helps reduce inflammation.
“There’s no question that I’ve progressed faster than anyone else in the sport because of the resources I’ve invested in myself,” Paul said at the scene.
“Because it’s an old, old-fashioned sport without a lot of technique, a lot of boxers are brawling and then just sitting there… No, it’s time to stretch, it’s time to get in the ice bath, red light, all that That stuff – and it’s really, really beneficial, I’m probably more focused on recovery than even exercise.”
While Paul’s rehab training wasn’t the only reason he defeated the 58-year-old boxing champion, his commitment to recovery stood out, especially against the backdrop of the rise of rehab tech products and solutions. The buzz on social media embodies most of the characteristics of Generation Z: digital natives, invested in nutrition and health, flooding the supplement and sports nutrition aisles, concerned about mental health, fully embracing recovery and biohacking methods to gain an advantage.
This trend is prompting fitness brands to respond, looking to change the standard gym experience.
Boutique fitness franchise F45 Training recently launched Recovery by F45, with plans to add cold tubs, infrared saunas and shock therapy equipment to participating studios around the world. The new option gives F45 franchise partners the opportunity to add popular wellness and recovery methods as add-on purchases to F45 membership or as an a la carte option for casual memberships.
The Mark Wahlberg-backed franchise is led by F45 CEO Tom Dowd, who took on the new role last year and has said he intends to transform the fitness brand into health and wellness destination.
“My vision is to be the solutions headquarters for all things health and wellness,” F45 CEO Tom Dowd told ATN.
As for Wahlberg, the actor and entrepreneur is opening a fitness and recovery concept called Municipal Gym in Summerlin, Las Vegas. The new fitness facility, powered by EoS Fitness, will offer state-of-the-art equipment and will also feature full-body recovery facilities such as cryotherapy, pressure therapy, infrared saunas, eucalyptus steam rooms and cold plunge pools.
“For the first time in history, luxury is being combined with serious fitness,” Wahlberg said of the municipal gym in a social media clip. “Recovery, rejuvenating treatments, juice bars, cafes, retail stores – just the best vitamins and supplements for you. Massive, crazy collaborations.”
Integrated recovery and wellness solutions can help fitness businesses stand out in a competitive market and increase member retention without requiring any additional staff. For example, WellnessSpace Brands, maker of HydroMassage, RelaxSpace and CryoLounge, designs are intuitive and self-guided, requiring little employee involvement.
“If a product attracts a lot of members and makes them feel great, that’s where you create stickiness,” said Kevin Conaway, president of WellnessSpace Brands. “When you give members something that provides relief When it hurts, when it makes them feel better, they’ll come back again and again. Give members something they can’t get at home, and if you have the right combination of equipment, they’ll get in their car and drive to your location. Position – even on rest days for recovery. ”
