The #1 dance fitness brand and corporate wellness platform is stepping up to deliver Zumba classes to millions of employees
Zumba and corporate wellness platform Wellhub have joined forces to give millions of employees access to energizing classes from the global leader in dance fitness.
Wellhub (formerly Gympass) connects employees with partners in fitness, mindfulness, therapy, nutrition and sleep through a single subscription and has attracted more than 15,000 companies from 11 countries.
“At Zumba, we believe exercise should be accessible and accessible to everyone,” said Zumba co-founder and CEO Alberto Perlman. “Our partnership with Wellhub allows us to bring Unique fitness programs are brought to millions of employees around the world, encouraging them to prioritize their health and well-being through the power of dance.”
Zumba’s partnership with Wellhub not only keeps employees healthy and feeling good, it also helps the dance fitness brand attract new members. As of August, Wellhub had more than 3 million employee subscribers and served as a funnel for partners, with 90% of members new to the gyms they visit or the apps they use.
“Zumba classes add a fun new exercise option to the broad range of products our employees subscribe to,” said Massi Sardi, Wellhub vice president and director of partnerships. “We’re excited to welcome them to our network and add their credibility to and dynamic courses brought to our subscribers.”
Wellhub subscribers on the Starter Plan and above in the US, UK, Ireland, Italy and Germany can access Zumba classes on the Wellhub app. By the end of 2024, the partnership will expand to Brazil, Spain, Argentina, Chile and Mexico.
Zumba Several partnerships have been launched this year, including with Crunch Fitness, Noom and Samsung Health.
